Made in California Since 1976

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Matt Coates
Choices

I’m 21 years old, and I have been playing guitar for about 7 years now. I have always had a passion for music, and I have made many sacrifices throughout my life to make this my primary career... More>

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"When I was about 16, my cousin gave me an LTD EX-260 for Christmas. It has passive EMG pickups in it, and upgrading to a guitar that has such an amazing sound, truly boosted my motivation to create great music. "

I’m 21 years old, and I have been playing guitar for about 7 years now.
I have always had a passion for music, and I have made many sacrifices throughout my life to make this my primary career choice.
Coming from a small town, I’ve always been told that music is a dead-end, I’m not going anywhere, I’ll never get noticed, and
throughout all of the negative criticism, I’ve managed to use it as inspiration, and I have spent the past 7 years of my life proving to myself that they are wrong.

When it comes to music, I’ve never actually gotten lessons. I’ve been a completely self-taught musician, and I’ve focused on creativity and originality.
I have a high interest in amalgamating technical guitar playing, with extremely melodic rhythms, that captures the attention of peoples eyes, and ears.
I’ve learned to appreciate the language that music offers, and nothing has ever made more sense to me than music.

When I was about 16, my cousin gave me an LTD EX-260 for Christmas. It has passive EMG pickups in it, and upgrading to a guitar
that has such an amazing sound, truly boosted my motivation to create great music. Ever since I received that guitar as a gift, I’ve been completely
hooked on EMG pickups. I’ve tried other peoples guitars that have other pickups, and they didn’t do any justice for me. I haven’t found anything that matches the tone and
clarity that their pickups offer. I’ve upgraded to a higher end guitar; ESP EC-1000. I have 2, and both of them have EMG pickups in them and I absolutely love them.

I’ve been in a band called CHOICES, for about 2 years now. I took the role of being a guitar player/the Manager of the band.
I have spent the past few months seeking endorsements, and I didn’t hesitate when it came to messaging EMG. They are the only company that I contacted for pickups, as I wouldn’t risk having to change over to a new company, just for the sake of an endorsement. I’ve always dreamed of becoming a part of the EMG family.
I grew up idolizing many guitarists that are part of the EMG team such as: Adam D, Andy James, James Hetfield, Kirk Hammett, and many more!
I am extremely excited, grateful and proud to join the EMG family. I can honestly say that I want to use EMG for my entire music career.