Xander Demos/ Club Shred, Into the Arena
Xander Demos is a long time player of EMG pickups and started endorsing them back in 2008. He is a discriminating player that is very knowledgeable of gear and EMG provides the punch that he needs in his 6 and 7 string guitars. He has a signature guitar coming out in early 2011 and it will offer EMG pickups as an option. All versions of the guitar will include the EMG Afterburner.
Xander plays in two bands that play live on a regular basis as well as doing extensive studio and session work. His playing is a mix of the super-melodic to the delightfully insane where he mixes poppy, upbeat hooks with aggressive techniques.